Directing traffic to your website is only the first part of increasing your online sales. In the past we have often discussed the various methods for targeting your potential customers but what happens when they are actually on your website. Do your visitors follow through with a purchase or do your leads tend fizzle out? With this question in mind we offer the following suggestions to increase the likelihood of a sale once your customers are able find you on the Web.
Ease Your Customer’s Fear:
Create Value and Offer Incentives:
One of the great things about the Internet is that it allows people to easily explore their options however this can also make it hard for a business to stand out amongst competitors. It will help if you offer additional value whether it is through better pricing, a higher level of quality, or better customer service.
Display Genuine Testimonials:
The past positive experiences of your current customers can help encourage new customers to choose your products or services. People love reviews because they help them to predict their level of satisfaction based on the experiences of others. A positive and genuine customer testimonial can often prove to be a major factor in a visitor’s decision to choose your company over one of your competitors.
Build a Relationship:
Be sure to express product or service recommendations based on the information that your customers provide. Making a one-time sale might be your initial goal but you should always strive to build a long term or an ongoing business to client relationship. Nurturing this type of relationship will not only influence future business with that particular customer but it will also increase your reputation and show your potential customers that you care. Follow up emails, subscriptions, memberships, loyalty programs, customer satisfaction surveys, and product recommendations are all great ways to continue positive communication with your customers.
Additional suggestions include:
- Allowing your customers to focus by limiting the number of products offered on each page.
- Creating an attention grabbing headline for your products page.
- Clearly expressing your products, how they work, and how it will benefit the customer.
- Focusing on your visitor by using terms like “you and your” while avoiding “we, me, and I”.
- Creating a sense of urgency without being pushy. For example use “limited time only” or “Available while supplies last”.
- Using various color schemes and text formatting to grab your visitor’s attention.
- Determining what methods, prices, or product features work best for your business and attracts more customers. (Split Testing)
These are just some basic suggestions that can be implemented to increase your online sales. I urge you not to stop here and continuously explore your own ideas to discover what works best for your business.
Thanks for reading and Good Luck with increasing your business’s sales.