Directing traffic to your website is only the first part of increasing your online sales. In the past we have often discussed the various methods for targeting your potential customers but what happens when they are actually on your website. Do your visitors follow through with a purchase or do your leads tend fizzle out? With this question in mind we offer the following suggestions to increase the likelihood of a sale once your customers are able find you on the Web.
Ease Your Customer’s Fear:
Create Value and Offer Incentives:
One of the great things about the Internet is that it allows people to easily explore their… Read more
Distraction can be a major obstacle for most people in the work environment. Filtering out the noise and staying focused on your daily tasks is often much easier said than done. Our daily routines, electronic devices, and environment all have the potential to stand in the way of us completing crucial assignments. The average distraction takes a person anywhere from 2-15 minutes to recover from once the distraction is actually removed. In order to overcome these distractions and conserve your precious work time you should try to incorporate some of the following suggestions into your work habits. For the purpose of this article the daily distractions that we encounter have been broken down into three categories mental, physical, and environmental.
Dealing with Mental Distractions:
Have a Firm Stance-
Dealing with and overcoming distractions is no easy task which is why it is important for you to stand your ground. Know that your time crucial, understand that what you are working on is important, and recognize that it needs to get done.
It is important… Read more
Are your phone lines ringing off the hook with potential clients or are you with the majority of small businesses who have suffered a decline in customer activity? You have a business, you offer a product or a service, and you have a business goal but now what?
Rarely do customers seek out a business unless they are familiar with its background and brand reputation. If you need the customers, it is up to you to find them. It is your responsibility to target your audience and capture the attention of prospective customers. Advertising and marketing play a vital role in making your business appeal to a specific audience. Lately social media has provided companies with a tremendous, free, and effective marketing tool, however social networking sites are not the only tools available. There are plenty of offline marketing techniques, one of which is Cold Calling. Although cold calling doesn’t have the best reputation, if done correctly it can be a valuable sales tactic for your business.
Cold calling is the marketing technique of reaching out to possible… Read more
With marketing today it is absolutely necessary for a business to develop a strong advertising plan and utilize a diverse set of marketing strategies. In most cases, businesses tend to spend much more on the their company advertisement or the promotion of their products than the actual cost of production. In the past we have emphasized the different ways to market your company online however you should also keep in mind the opportunities that offline advertising has to offer.
The basic principle behind promoting your business is to express and convey the company’s goals, products, or ideas to the targeted audience. Businesses use marketing methods in order to maximize their brand recognition and customer awareness. With today’s technology it is fairly simple to market your business online with email, blogs, and social media sites. However, a well-designed marketing campaign should actually incorporate both online and offline promotional strategies. Due to the intense focus that has recently been directed to online marketing, some companies may have lost focus and have possibly missed out on attracting offline consumers. The following is… Read more
Small businesses can often be overwhelmed with the amount of digital information that they have to retain for their business to operate correctly. Over time, the buildup of work documents, project files, client proposals, and employee information can often get out of hand. Which is why a few weeks back we wrote an article called “Organizing Your Office Equipment and Improving Your Work Environment”. This article proposed several solutions to maintain a file organization system for small businesses. However in the article we neglected to mention how digital data clutter can be just as hard on the stresses of our everyday job tasks. This is why to keep your office running proficiently it is important to perform routine digital housekeeping.
Digital housekeeping is the sorting, organizing, and discarding of old or unused electronic data. There are many elements to this type of cleaning. Although easy to do tasks like emptying your computers recycling bin are a good start there are many more layers that are often overlooked. Digital housekeeping isn’t only meant for your computer, it also covers… Read more