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Articles Related to Small, Medium Businesses, and Startups

‘The Cloud’ with Sean Koenig from Chesapeake Digital Technologies, April 21, 12pm

April 15, 2015 by

Come out and learn about Cloud Computing

Reisterstown, Owings Mills, Glyndon Chamber of Commerce Lunch and Learn

‘The Cloud’
with Sean Koenig from Chesapeake Digital Technologies
April 21, 12pm.

Topics:

  • Cloud Computing, Common Cloud Uses
  • Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS)
  • Cloud Storage Overview
    • Backup and Disaster Recovery (BDR), File Cloud Backup, File Sync, SaaS backup
    • Cloud Benefits and Cloud Issues
  • Ways to Use the Cloud in Your Business


ROMG Chamber 'The Cloud' with Chesapeake Digital TechRead more

Basic Essentials of Tech Security

February 2, 2015 by

Today more than ever, businesses are under attack. Hackers from all over the world are relentless in their pursuit of yours and your customer’s information. In fact, the problem is so bad that it seems every other week we are hearing about another organization that has suffered a security breach. But hackers are not just breaking into the likes of Target and Sony, they are going after small and medium sized businesses as well.

If your business has any kind of online presence or connection to the Internet (and just about all do these days), it is imperative that you make protecting your sensitive data a top priority. There are several security protocols that should be in place to secure your data.

Here are three essentials:

antivirus software

  1. Antivirus Programs and Firewall Software
    Let’s start with the basics. Most people are aware of the need for an Antivirus program on your office computers, firewall software, and a firewall on your network. Unfortunately, not all Antivirus programs are created equal. For example, free Antivirus solutions are typically two or three weeks (or longer) behind in updating their database {and pushing these updates
Read more

4 Data Security Threats to Watch Out for 2015

January 2, 2015 by

Our data is more vulnerable than ever before as systems become more complex and hackers become more

data security

sophisticated. As we approach the half way point of the 2010s there are more potential holes in these systems to exploit and a higher probability of hackers finding these holes and potentially compromising your data. Threats from outside your organization are not the only worry, however. Internal vulnerabilities, such as rogue employees or contractors are also becoming an increasing problem.

Here are four security threats businesses will face in the New Year and beyond:

Credit Card Breaches
Consumers continue to use their plastic in increasing frequency to make purchases large and small. This means almost all businesses must be set up to accept credit cards in order to survive in the 21st Century. It also means that hackers will continue to develop more sophisticated ways of stealing the bank card data of your customers.

 

Extortion {Blackmail}
The Sony Hack of late 2014 publicized a new motivation for hackers to break into an organization’s network; extortion. In this case, the hackers, assumedly out of North Korea, sought to force Sony to shelve … Read more

Small Business Website Tips for Increasing Your Online Sales

November 17, 2011 by

Directing traffic to your website is only the first part of increasing your online sales. In the past we have often discussed the various methods for targeting your potential customers but what happens when they are actually on your website. Do your visitors follow through with a purchase or do your leads tend fizzle out? With this question in mind we offer the following suggestions to increase the likelihood of a sale once your customers are able find you on the Web. Increasing Website Sales

Ease Your Customer’s Fear:

With most transactions there are associated risks. It is very important to address these risks because they may immediately deter your potential customers. Having a secure website, a customer privacy policy, and offering a money back guarantee is just a few ways that you can put your customer’s fears to rest.

Create Value and Offer Incentives:

One of the great things about the Internet is that it allows people to easily explore their options however this can also make it hard for a business to stand out amongst competitors. It will help if you offer additional value whether it is … Read more

Dealing with Distractions and Staying Focused at Work

November 10, 2011 by

dealing with workplace distractions

Distraction can be a major obstacle for most people in the work environment. Filtering out the noise and staying focused on your daily tasks is often much easier said than done. Our daily routines, electronic devices, and environment all have the potential to stand in the way of us completing crucial assignments. The average distraction takes a person anywhere from 2-15 minutes to recover from once the distraction is actually removed. In order to overcome these distractions and conserve your precious work time you should try to incorporate some of the following suggestions into your work habits. For the purpose of this article the daily distractions that we encounter have been broken down into three categories mental, physical, and environmental.

Dealing with Mental Distractions:

Have a Firm Stance-

Dealing with and overcoming distractions is no easy task which is why it is important for you to stand your ground. Know that your time crucial, understand that what you are working on is important, and recognize that it needs to get done.

Stop Procrastinating-

It is important that you break the habit of procrastination. Continuously pushing back work will only … Read more

Tips for Cold Calling Your Prospective Customers

November 3, 2011 by

Are your phone lines ringing off the hook with potential clients or are you with the majority of small businesses who have suffered a decline in customer activity? You have a business, you offer a product or a service, and you have a business goal but now what?

Rarely do customers seek out a business unless they are familiar with its background and brand reputation. If you need the customers, it is up to you to find them. It is your responsibility to target your audience and capture the attention of prospective customers. Advertising and marketing play a vital role in making your business appeal to a specific audience. Lately social media has provided companies with a tremendous, free, and effective marketing tool, however social networking sites are not the only tools available. There are plenty of offline marketing techniques, one of which is Cold Calling. Although cold calling doesn’t have the best reputation, if done correctly it can be a valuable sales tactic for your business.

Cold calling is the marketing technique of reaching out to possible future customers via the telephone. The term cold is … Read more

Offline Marketing Techniques for Your Online Business

October 27, 2011 by

With marketing today it is absolutely necessary for a business to develop a strong advertising plan and utilize a diverse set of marketing strategies.  In most cases, businesses tend to spend much more on the their company advertisement or the promotion of their products than the actual cost of production. In the past we have emphasized the different ways to market your company online however you should also keep in mind the opportunities that offline advertising has to offer. Marketing Word Cloud

The basic principle behind promoting your business is to express and convey the company’s goals, products, or ideas to the targeted audience. Businesses use marketing methods in order to maximize their brand recognition and customer awareness. With today’s technology it is fairly simple to market your business online with email, blogs, and social media sites. However, a well-designed marketing campaign should actually incorporate both online and offline promotional strategies. Due to the intense focus that has recently been directed to online marketing, some companies may have lost focus and have possibly missed out on attracting offline consumers. The following is the more widely used offline marketing strategies. Each of these … Read more

 

 
 
 

 
 
   
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